The Power of Catnip: Why It’s Nature’s Favourite Feline Treat
At Green & Wild's, we're all about keeping playtime pure, safe, and full of joy and for cats, that often means one magical ingredient: catnip.
Whether it's a quick burst of zoomies, a blissed-out cuddle session, or a roll on the rug, catnip brings out the playful side of your feline friend. But what is it, why do cats react to catnip so dramatically, and how do we use it in our 100% natural, eco-friendly cat toys?
Let's dive into the wild world of catnip…
What Exactly Is Catnip and Why Do Cats Go Crazy for It?
Catnip (Nepeta cataria) is a herb and member of the mint family, packed with a natural compound called nepetalactone. This is the secret behind the magic — it stimulates sensory neurons in cats, triggering playful behaviour followed by a wave of feline calm.
The catnip plant grows wild in many regions, but the best quality dried catnip comes from carefully cultivated crops that maximise the nepetalactone content.
It's worth noting that not all cats react to catnip the same way. Kittens under 3-6 months old usually don't respond to catnip, as they lack the necessary neural pathways. Their reaction to catnip can develop as they mature.
Sensitivity to catnip is also hereditary, and about 70% of cats will be affected by catnip. For those that do, the results can be pure joy, from pouncing and rolling to blissful relaxation.
How Do the Effects of Catnip Actually Work on Cats?
The effects of catnip on cats are fascinating from a scientific perspective. When cats smell nepetalactone, it binds to receptors in their nasal tissue, sending signals to their brain that trigger a euphoric response.
The effects of catnip vary dramatically between individual cats:
• Some become hyperactive and playful
• Others become mellow and relaxed
• Many will roll, rub, and purr contentedly
• A few might become more vocal or affectionate
The good news? You cannot overdose on catnip. It's completely safe, and cats naturally regulate their own exposure. The effects typically last 10-15 minutes, followed by a "refractory period" where cats won't respond to more catnip for about an hour.
What Are the Real Benefits of Catnip and Interactive Play for Cats?
Catnip isn't just a fun indulgence. It's a natural, enriching tool for your cat's wellbeing, and the effects on cats go far beyond simple entertainment:
- Mental stimulation – Catnip toys keep cats curious, active, and mentally sharp. Interactive playtime can help avoid boredom, lethargy, and mischief!
- Physical activity – The excitement it sparks can encourage your cat to move more, helping them stay agile, toned, and healthy. This is especially important for indoor cats who might not get enough exercise.
- Stress relief – Stressed cats are more likely to develop behaviour problems. After the playful phase, catnip often helps reduce anxiety and leads to a calm, relaxed state — perfect for anxious or indoor cats.
- Natural enrichment – Catnip satisfies instinctual behaviours in a healthy, non-destructive way. It's much better than having your cat claw the sofa or ignore their scratching post!
Interactive playtime importantly creates and strengthens a shared bond between you and your cat or kitten.
Where Does Our Premium Catnip Come From?
At Green & Wild's, we believe in using only the best, most ethical ingredients — and that includes our catnip.
Our dried catnip is organically grown in North America, where the ideal climate, clean soil, and sustainable growing practices result in strong, aromatic leaves full of natural potency. We only use the leaves and flowers from the catnip plant, which contain the highest levels of nepetalactone — meaning your cat gets the best of the best in every toy.
Because our catnip is grown without pesticides or harmful chemicals, it's not only safe for cats (even if they cats eat small amounts), but better for the planet too.
Why Do We Add Catnip to Our Natural Cat Toys?
Catnip is at the heart of our Cat Toy Collection — and for good reason. We believe natural enrichment should come without compromise.
Each of our catnip toys is made using eco-friendly materials like jute, natural wool felt, and the teaser toys include a bamboo stick; all sustainably sourced and free from artificial dyes or plastics. Inside, you'll find nothing but high-quality dried catnip. No polyester stuffing or other hidden fillers — just pure fun, the natural way.
Our designs are durable, stimulating, and safe for chewing, batting, pouncing, and bunny-kicking! It's everything your cat wants, and everything you'd expect from a brand that cares.
Some of Our Catnip-Infused Favourites:
Natalia Mouse – Sweet and soft, make her twirl and dance to bring out your cat's playful nature.
Buzz Bee – Their bright body and catnip filling make them perfect for playtime pounces.
Freddy Froglegs – With his enticing legs, he’s as fun to fling as he is to dangle!
Piggie Sue – She’ll get those paws batting and bunny kicking.
All of our catnip toys are available as standard toys or teaser toys, and are designed to be planet-friendly and pet-approved.
How Should You Use Catnip Toys for Maximum Fun?
Want to get the most out of your catnip toys and encourage your cat to play? Here are a few expert tips:
• Rotate toys weekly to keep things exciting and maintain their interest
• Use catnip as a positive reward during training or stressful moments like vet visits to help reduce anxiety
• Combine with a scratching post for a complete play session that satisfies multiple instincts
• Always supervise your cat during play and remove toys if they show signs of wear
• Store unused catnip toys in airtight containers to preserve the potency
Remember, the effects of catnip vary between cats, so don't worry if your feline friend doesn't react as dramatically as others!
Catnip: Nature's Perfect Way to Play
Catnip isn't just a plant it's a way to support your cat's natural instincts in a safe, sustainable way. At Green & Wild's, we're proud to craft toys that celebrate what cats love most: scent, texture, and play — with no plastic, no chemicals, and no compromise.
Whether your cat is a zoomie-prone kitten or a mellow senior, understanding how your individual pet will react to catnip helps you choose the perfect toys. A little catnip goes a long way in making their day brighter, and since you cannot overdose on catnip, you can feel confident about regular play sessions.
The effects on cats are consistently positive: increased exercise, mental stimulation, stress relief, and pure joy. What more could you want from a natural herb that's a member of the mint family?
Explore our full collection of eco-friendly cat toys, all made with love, natural materials, and the very best catnip we could find. Because playtime should be wild and wonderfully natural.
Find out more about our Eco Cat Toys with Catnip on Facebook and Instagram. It's also where you can meet our Cat Brand Ambassadors and see what they get up to with their G&W eco cat toys! Make sure to follow us for all the latest news.