We are all about natural, healthy products you can trust; full of honest ingredients. We don’t use bulkers or fillers or any other dishonest ingredients, we just use the best stuff. Much of our range is simply one single ingredient, 100%. Like our Sweet Potato Treats, 100% sweet potato, just air dried, or our Salmon Skin Rolls, 100% salmon skin, nothing added, nothing taken away. None of our ingredients lists are very long, don't include reams and reams of tiny print, hiding all manor of unknown things. We believe in good honest food and that’s the way we roll.